The GrowthShifters Podcast

In this episode of The GrowthShifters Podcast, I sit down with brand designer and founder of CL Designs, Christine Lieu-Guzauskas, to talk about what it really takes to build a brand that reflects who you are and supports the life you’re living.
Christine is the creative force behind the GrowthShifters brand and website, and in this conversation, she shares how she approaches client experience, why strong processes matter, and how thoughtful design can help you step into a new level of clarity and leadership.
This episode also comes with a layer of real-time reflection. After releasing Episode 1 of this season, I noticed myself slipping into major avoidance around promotion and follow-through. Rather than ignoring it, I took it as data and an opportunity to refine how I build, not just what I build. Sustainable growth is about awareness, adjustment, and continuing forward. 
What We Talk About:- Building a brand that reflects your current identity- Designing a client experience that feels structured, supportive, and human- Why strong processes reduce overwhelm instead of creating rigidity- Letting go of “doing everything yourself” as your business evolves- Marketing as relationship-building- The role of capacity in maintaining consistency- Christine’s recommendation: The Having and its impact on wealth mindset
Featured Guest:Christine Lieu-GuzauskasFounder, CL DesignsHost of The Brand Party PodcastChristine helps purpose-driven businesses bring their brands to life through thoughtful design, strategic clarity, and deeply human client experiences.Christine’s Website: https://www.christineldesigns.com/The Brand Party Podcast: https://www.christineldesigns.com/podcast
Book Recommendation:The Having by Suh Yoon Lee & Jooyun HongThis book explores a different way of thinking about wealth across all areas of life. It focuses on cultivating a sense of “having” rather than striving, and the internal shifts that create external change. This has been one of the most impactful mindset resources I’ve encountered, and I’m currently going through it for a third time!!

I broke my podcast.
Not because the interviews weren’t good. They were fantastic, and I cared a lot about the show, but I had no runway for real life.
In this Season 2 opener, I’m sharing what actually went wrong behind the scenes in GrowthShifters 1.0, why my production system had zero margins, and what I’m changing so the podcast can be consistent, sustainable, and genuinely fun again.
If you’re building something ambitious, I hope this saves you a whole lot of burnout.
I'll walk you through the biggest shifts I’m making, including:
- Shortening the show so it’s easier to publish and easier to listen to- Reducing friction for guests by simplifying the booking and recording process- Letting go of over-preparation so the conversations feel natural and alive- Investing strategically to elevate the show without blowing up the budget- Simplifying calls to action so the end of each episode stays useful, not overwhelming
BONUS: Christine’s Podcast Tips!
To close out the episode, I bring in my web designer, Christine Lieu-Guzauskas, to share her top tips for podcasting success. (And yes, I’m taking her last one to heart, which is to have fun!)
LINKS:
Christine Lieu-GuzauskasWeb designer and host of The Brand Party PodcastWebsite: https://www.christineldesigns.com/
Fina CharlesonIntro/Outro producer for GrowthShifters Podcast Season 2Website: https://www.finacharleson.com/
Season 1: Catch Up on Previous Guests
If you’re new here, you can also check out GrowthShifters 1.0. Here are links to past episodes and guests:
- Family and Community with Wendal Yoder
- Creativity and Courage with Emily Gillis
- Service and Growth with Kevin Yu
- Leap, Land, and Build: Marilù's Journey from New Canadian to Successful Entrepreneur
- Compassion is a Superpower with Elizabeth Keiper-Aguirre
- Rewiring the Mind with Nikita May: Healing, Neuroplasticity, and Resilience
FOLLOW/SUBSCRIBE: 
If this episode resonates, I’d love it if you would subscribe, share it with a friend who’s building something big, and come say hi.Website: https://www.growthshifters.com/Instagram: https://www.instagram.com/growthshifters/ YouTube: https://www.youtube.com/@growthshifters

In this episode of The GrowthShifters Podcast, I sit down with Nikita May, an incredibly insightful doula, hypnotherapist, and coach, to explore the transformative power of neuroplasticity, timeline therapy, and emotional healing. Nikita shares her journey from supporting families in postpartum care to guiding individuals through trauma, anxiety, and life’s toughest transitions.
We talk about:
- How becoming a doula revealed the hidden emotional struggles of new parents- The power of hypnotherapy, timeline therapy, and tapping to rewire the brain- Why resilience isn’t about avoiding feelings but learning to move through them- How to create supportive boundaries in relationships and navigate conflict with compassion- The role of partners in postpartum mental health
Whether you’re navigating a season of change or seeking tools for emotional resilience, this conversation is full of grounded wisdom and hope.

In this episode, I sit down with my friend and accountability partner, Elizabeth Keiper-Aguirre, to talk about why compassion is a superpower. Elizabeth shares her journey as a business owner, mom, and wellness coach, and explains how practising self-compassion changed everything.
What you’ll learn:
How to stop spiralling and lead with calm
Why “bare minimum effort, maximum impact” is the key to sustainable change
A new way to understand compassion as empathy in action
Her 3-2-1: people, books, and one action step you can start today
Connect with Elizabeth at https://www.lifepurposely.com/

In this episode of The GrowthShifters Podcast, I sit down with Marilù Ciabattoni to talk about what it means to choose the hard thing, even when it’s scary. From leaving Italy for Canada with no job, to losing her sponsorship after finally securing residency, and saying no to a safe job to building a business from scratch, Marilù’s story is about betting on herself when everything counted.
We talk about:
The real story behind Marilù’s immigration leap
How being laid off led her to entrepreneurship success
The power of building a team before you're ready
Finding community as a newcomer, whether it's to a new city or country
Choosing freedom over comfort
Whether you’re starting a business or starting over in life, this episode is a permission slip to leap, especially when net hasn’t appeared yet.
Connect with Marilu at https://gingerbrandhaus.com and on IG, TikTok, LinkedIn, Facebook and X at @gingerbrandhaus

In this inspiring episode of The GrowthShifters Podcast, I sit down with GTA-based Realtor, Kevin Yu, to talk about how a leap of faith from tech, and a deep commitment to community, helped him grow one of Toronto’s most recognized real estate brands.
We talk about:
Kevin’s upbringing and how it shaped his approach to business and service
Building systems and fixing chaos while scaling a small business
The reality of real estate economics vs. public perception
Why and how he mentors other agents
The power of community events and how they’ve changed his life
A look at flow state and what Kevin calls “Einstein time”
Kevin’s 3-2-1 Rapid Fire:
3 People to Follow: Andrew Huberman, Ramit Sethi, Steven Bartlett2 Books to Read: Never Split the Difference by Chris Voss, Atomic Habits by James Clear1 Action: Move your body for at least 15 minutes every day. Your mind will thank you!
Connect with Kevin:Instagram: @kevinyurealestateteamFacebook: Kevin Yu Real Estate TeamComing soon: The Move-Up Guide Podcast

In this episode of The GrowthShifters Podcast, I’m joined by Toronto-based art director and founder of SweetFolk Studio, Emily Gillis. With over a decade of experience, Emily brings a reflective perspective on many things including creativity, self-leadership, and the ethical use of AI tools.
We talk about:
    - Her journey from fine graphic design    - Creative overwhelm and how to navigate it    - Unplugging from social media and the Artist’s Way    - Using AI tools with intention    - Why making “bad art” is the best thing you can do today
If you’re a creator, business owner, or someone who’s feeling stuck in perfectionism or burnout, this one’s for you!
Emily’s 3-2-1 Picks:
3 people to follow:• James Clear, author of Atomic Habits• Suleika Jaouad – artist & author of The Book of Alchemy• Tea of TeaDay Blogs – UK creative exploring vulnerable creativity
2 books to check out:• On Writing by Stephen King• Bad Artist (Anthology on burnout and creative productivity, Canada-based)
1 action step:“Make some bad art!”Take 5–10 minutes, unplug from everything, and create something messy, imperfect, and joyful.
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Listen now and subscribe for more stories about creative alignment, mindset shifts, and growing with intention.
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#GrowthShifters #Creativity #CreativeBusiness #EmilyGillis #Podcast #MakeBadArt #TheArtistsWay

With the mentorship of Arash Vossoughi and the team at Voss Coaching Co., Wendal didn’t just change his career, he transformed his mindset, his finances, and even his family. He now works fewer hours, makes more money, and lives with clarity and purpose. That shift didn’t just affect him. It rippled out to his siblings, his marriage, and how he shows up for his kids.
This conversation is about personal growth, but also about what’s possible for your community when you choose to live differently.
Whether you're feeling stuck, overworked, or unsure of your next move, Wendal’s story will inspire you to rethink what success looks like.
Wendal’s 3-2-1 Rapid Fire Picks:
✔️ 3 people to follow:• Arash Vossoughi – Elite mindset coach and mentor• Bob Proctor – Pioneer of personal development and mindset work• Jim Rohn – Author and speaker on purpose and leadership
📚 2 books to check out:• The Power of Awareness by Neville Goddard• The World-Class Wealth Mindset by Arash VossoughiBonus: The Bible
✅ 1 action step:Take time to figure out what you really want and make a decision to commit to it. The "how" will show itself along the way.
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👉 Subscribe for more mindset-shifting stories and strategies for purpose-driven growth.
#mindset #coaching #growthshifters #money #family #personaldevelopment #vosscoaching #purpose

In this solo kickoff episode, Liz Moore-Frederiksen shares the personal mindset shift that changed everything and how it became the foundation for GrowthShifters.
From playing small to stepping into purpose, Liz opens up about her journey, her mission, and what listeners can expect from the podcast. If you've ever felt stuck, uncertain, or ready to make a change, this is your invitation to shift perspective and grow.